$73,247 total revenue
74.2k
74.2k
1.2k
Marzia Prince
Case summary
Client
Marzia Prince
Start Date
11.10.2024
Industry
UGC
Total Audience
100k+

Introduction

At CourseEngine, we specialize in transforming expertise into impactful coaching prorgams and communities. When we found Marzia Prince, a renowned UGC creator and educator, we saw an opportunity to leverage her knowledge and presence to create a high-ticket coaching program that would dominate the UGC education space.

This case study explores how we collaborated to build, position, and scale a high-ticket UGC coaching program that outperformed competitors and generated over $63,000 in profit at 65% margins—all while using a streamlined and organic marketing approach with minimal ad spend during the creation of the coaching prorgam.

Why Marzia Prince?

We reached out to Marzia because we recognized her untapped potential—not just as a successful UGC creator but as someone with a compelling personal story that deeply resonates with aspiring creators.

Marzia had already built a strong presence in the UGC space, but her existing low-ticket offers and UGC brand deals were limiting her ability to scale profitably. Together, we repositioned her brand, shifting from one-off deals to a sustainable high-ticket coaching program that provided a clear pathway for UGC creators to succeed.

Marzia saw the value in our partnership and decided to pivot, focusing on delivering the ultimate solution for aspiring UGC creators who want to launch and scale their careers

.

The CourseEngine Approach

1. Discovery and Market Research

Before building the course, we conducted extensive market research to identify gaps in existing UGC education products.


We found that most UGC courses lacked structured guidance, direct coaching, and monetization strategies.


With Marzia’s real-world expertise and our proven course-building framework, we created a far superior product than anything else on the market.

2. Streamlined Framework and Tools

We provided Marzia with a proven system, including:


✔️ A curriculum blueprint to streamline course development.
✔️ High-converting sales assets and marketing frameworks.
✔️ A scalable, low-effort sales process to maximize profitability.

3. Collaborative Development

The biggest challenge was scaling Marzia’s 1-on-1 coaching into a profitable program while ensuring a high student success rate.

Using our custom-built framework, we transformed her industry knowledge into a step-by-step coaching program, ensuring:


✔️A clear, results-driven pathway for students.
✔️A premium offer that justified a high-ticket price.
✔️A scalable model that didn’t rely on Marzia’s 1-on-1 time.

Key Strategies and Execution

1. Positioning as a High-Ticket Offer

We positioned the course as the ultimate UGC coaching program, differentiating it from low-ticket courses by:


✔️ Emphasizing Marzia’s hands-on guidance and personalized coaching.
✔️ Offering a clear, step-by-step system for UGC success.
✔️ Building authority through Marzia’s personal journey.

2. Leveraging Marzia’s Personal Brand

✔️ Marzia’s authentic story—from struggling fitness influencer to top-earning UGC creator—became the core marketing narrative.
✔️ Her relatable transformation made the program both aspirational and achievable for new UGC creators.

3. Minimal Marketing, Maximum Results

Instead of using a complicated funnel, we built a lean, high-converting sales process:


✔️ Organic Instagram content (Reels + Stories) drove traffic.
✔️ Leads were directed into a simple VSL funnel.
✔️ A direct call-to-close strategy ensured high conversion rates.

Test Participant Launch Results

Strategy:

  • Organic content → Sales page with VSL → Booked call → Close.

Results:

  • Revenue: $8,073 with 95% profitmargins
  • Minimal marketing effort: No paid ads were used.

This validated the offer and gave us student testimonials to fuel the next phase.

Early-Bird Launch Results

Strategy:

  • Organic content → Waitlist → Targeted email nurture → Sales page with checkout or hidden sales calls.

Results:

  • Revenue: $5,985 with 97% profitmargins

This showed consistent demand, even with a simple, low-cost funnel.

Live Event – February 2024

To scale enrollments further, we launched a Live Event in February 2024:

1. Paid Traffic Strategy & Lead Generation

✔️ 10-day ad campaign → 3,500 leads generated
✔️ Lead cost: $2–$3 per lead
✔️ All leads funneled into a Skool group → 1,300 members joined

2. High-Engagement Live Event Execution

✔️ 2-night live event with Marzia
✔️ Live attendees: 250–300 per night

3. Conversion & Revenue Results

Total Revenue from Live Event: $40,810

This proved the high-converting power of Marzia’s live selling ability.

Live Event - April 2024

Same paid traffic strategy. Same amount of leads.

One day event instead of two days.

Live attendees: 350

Resulted in $29.940 revenue.

Total Revenue & Key Takeaways

Total Revenue from the Partnership So Far:

✔️Test + Early Bird Launch: $13,645.95
✔️ Live Event Launch: $40,810

✔️Second live event: $29,940
✔️ Total Revenue: $73,247 with 57% profitmargins.

Final Thoughts

Marzia’s program is now set up for long-term success, with a scalable, high-ticket model that allows her to impact more students while increasing her revenue.

Next Steps: Scaling to $100K+

CourseEngine & Marzia are just getting started—next stop, multi-6 figures!

$40.000 / month
49k
49k
30k
Lucas Hedenbeck
Case summary
Client
Lucas Hedenbeck
Start Date
Oktober 31st, 2024
Industry
Fitness
Total Audience
228k

Scaling Lucas Hedenbeck from $5K to $40K per Month.

Overview

Lucas Hedenbeck’s Superhuman Protocol helps busy men aged 25-35 shred fat, build muscle, and reclaim their vitality in 90 days.

Despite a strong offer, Lucas was initially generating $5K/month, struggling to scale due to inefficient sales processes and a lack of structured marketing initiatives.

CourseEngine ApS stepped in to revamp his sales structure and implement data-driven marketing strategies, leading to a revenue increase of 800%, reaching $40K/month within a few months.

Challenges Faced

  • Time Constraints: Lucas, as a solo operator, couldn’t consistently manage sales and marketing while delivering high-quality coaching.
  • Inefficient Sales Process: No dedicated sales reps, leading to missed conversion opportunities.
  • Lack of Systematic Marketing: Inconsistent lead generation and content output.
  • Skeptical Audience: Many potential clients were skeptical of fitness coaching due to previous bad experiences with generic programs.

The CourseEngine ApS Solution

1. Implementing a High-Performance Sales Team

To eliminate bottlenecks in the sales process, CourseEngine ApS introduced a two-tier sales team structure:

  • Appointment Setter: Focused on booking qualified calls through Instagram DMs, Facebook Groups, and inbound lead nurturing.
  • Sales Representative: Specialized in closing deals through structured sales calls, following a tailored consultative selling approach.

Impact:

  • Higher Conversion Rates: With a dedicated team, call bookings increased by 350%.
  • Scalability: Lucas was able to shift focus from sales to coaching, ensuring a premium service experience.

2. Lead Generation with Free Guides & Lead Magnets

To attract high-quality leads, CourseEngine ApS developed value-driven lead magnets, including:

  • “Superhuman Nutrition Blueprint”: A free PDF guide covering optimal nutrition principles.
  • “The 90-Day Superhuman Training Plan”: A structured program teaser offering strategic insights into workouts and biohacking techniques.
  • Exclusive Webinars & Live Q&A Sessions: Positioning Lucas as a trusted authority while nurturing leads.

Impact:

  • Increased Opt-Ins: Email list grew by 500%, fueling an automated sales funnel.
  • Higher Engagement: Free content positioned Lucas as a thought leader in the fitness space.

3. Content Schedule & Story-Based Inbound Lead Generation

To maintain consistency, CourseEngine ApS implemented a content schedule and planner, ensuring daily engagement across platforms:

  • Instagram & Facebook Stories: Highlighting client transformations, daily routines, and behind-the-scenes coaching insights.
  • Value-Driven Posts: Educational content on fitness myths, mindset hacks, and productivity tips.
  • Story Sequences & Direct Engagement: Strategically crafted IG and Facebook story sequences designed to drive inbound DMs and warm up leads.

Impact:

  • Increased Organic Lead Flow: A consistent pipeline of inbound prospects ready to engage.
  • Boosted Authority: Followers perceived Lucas as an expert rather than another fitness coach.

4. Automated Email & DM Follow-Up Sequences

A structured follow-up system was built to ensure no leads fell through the cracks:

  • Email Drip Campaigns: Personalized sequences educating leads on the Superhuman Protocol, overcoming objections, and showcasing testimonials.
  • DM Follow-Ups: Using appointment setters to nurture potential clients who engaged but didn’t commit immediately.

Impact:

  • Shorter Sales Cycles: Faster decision-making due to strategic objection-handling.
  • Higher Close Rates: Automated follow-ups increased conversion rates by 40%.

5. Premium Positioning & Pricing Strategy

To align pricing with perceived value, CourseEngine ApS helped optimize Lucas’s premium offer, reinforcing its exclusivity with:

  • Scarcity & Urgency: Limited spots per month to increase demand.
  • High-Ticket Pricing Justification: Emphasizing biohacking, hormonal diagnostics, and longevity coaching to differentiate from traditional fitness programs.

Impact:

  • Higher Willingness to Pay: Clients saw the program as an investment rather than an expense.
  • Reduced Price Resistance: Premium positioning eliminated low-quality leads seeking cheap solutions.

Key Takeaways

  1. A structured sales team is essential: Delegating appointment setting and closing freed up time for Lucas to focus on delivering results.
  2. Strategic content & story-based engagement works: Social proof and storytelling converted skeptical leads into paying clients.
  3. Lead magnets & automated follow-ups drive sales: Offering value first builds trust, leading to higher conversions.
  4. Premium pricing requires premium positioning: Clear differentiation and exclusivity justified a high-ticket price.

Conclusion

By implementing a scalable sales team, structured marketing initiatives, and premium positioning, CourseEngine ApS helped Lucas Hedenbeck scale from $5K/month to $40K/month, transforming his coaching business into a high-ticket, sustainable revenue machine.

For coaches looking to scale their revenue while maintaining a premium service, Lucas’s success with CourseEngine ApS proves that the right systems can unlock exponential growth.

Launch and grow a profitable coaching program within 90 days

Turning Your Expertise Into a Profitable Info-Product Ecosystem

We’re your full-service partner, transforming expertise into high-ticket info-products by handling everything—personal branding, production, marketing, and scaling—so you can focus on coaching and providing value.

Apply to work with us
Inconsistent leadflow
90% of courses fail
90% of courses fail
Relying only on paid ads
Weak course structure
emty
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Ineffective sales process
Poor pricing strategy
emt
emty
No scalable systems in place
Low converting funnel
emt
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Lack of content system for quality traffic
Unclear and inconsistent messaging
emty
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90% Of courses fail
99% Only sell digital products
85% Never cross 10k/month in profit
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90% Say they lacked mentorship
90% Struggle building a personal brand
98% Dont know how to attract quality leads
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85% Dont know how to charge high ticket
80% Dont know how to craft a good offer
78% Dont have a sales process in place
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Our Tailored Ecosystem for High-Ticket Growth

We go beyond course creation. Our process is hands-on and tailored, building systems, crafting strategies, and optimizing execution to create a scalable and profitable business. We handle the hard parts while guiding you through the areas where your expertise and input make the biggest impact.

Step 1
Vision & Foundations
We begin by diving into the core of your business.
  • Course Content Blueprint: Together we dive into your expertise and turn it into a structured, results-driven course. This process helps you organize your knowledge into clear modules and actionable content designed to deliver measurable outcomes for your students.

  • Strategic Planning: Together, we’ll build a tailored roadmap, outlining every milestone to ensure clarity and alignment throughout the process, while ensuring everything is on schedule.

  • Audience & Market Insights: Through detailed research, we identify your ideal customer profile, audience behavior, and market gaps. By analyzing competitors and your audiences motivations, we’re able to craft a unique positioning that sets you apart. This process ensures product-market-fit.

  • Irresistible Offer Framework: We craft a compelling, results-driven offer. By defining your audience, pinpointing outcomes, and creating a clear methodology, we design an irresistible offer positioning you to stand out, convert, and deliver tangible results.

Step 2
Building a Strong Foundation
Standing out requires more than content; it’s about creating a premium, transformative experience tailored for your audience.
  • Tailored Student Journey: We design a transformative learning experience, customized to resonate with your ideal audience and deliver real results.

  • Structured Course Blueprint: We work with you to capture your expertise in a clear, actionable format that can easily be turned into high-value content.

  • Real-World Testing: Before going live, we run your course through focus group testing, ensuring feedback from real learners informs the final product.

  • Brand Creation: We create a brand identity that isn’t just visually appealing—it aligns with your mission and speaks directly to the people you want to serve.

Step 3
Taking Your Course to Market with Precision
Your course launch deserves more than guesswork—it needs a precise strategy to dominate your niche and drive results.
  • Launch Funnel Design: Create a seamless system to capture, nurture, and convert leads into paying students.

  • Pre-Launch Buzz: Build anticipation through targeted campaigns, ensuring a successful course launch.

  • Content Planning & Execution: Develop engaging content to attract and retain your ideal audience organically.

  • Community Engagement: Grow and nurture a loyal audience through authentic connections and ongoing engagement.

Step 4
Transforming Your Vision into a World-Class Learning Experience
This is where strategy becomes reality. We handle the execution—turning your course into a polished, engaging, and scalable product
  • From Blueprint to Realityt: We turn your course structure. into actionable, results-driven modules that captivate and inspire learners

  • Effortless Content Creation: From scripting to recording, our hands-on guidance ensures your course content is professional, polished and impactful.

  • Seamless Tech Integration: We manage all the technical aspects - from setting up your course platform to configuring payment systems - so you can focus on what you do best.

  • Fostering Community Connection: We help you create a thriving community where students engage, collaborate, and become lifelong advocates for your course

Step 5
From Launch to Long-Term Growth
We go beyond launching your course to help you scale, engage, and continuously improve for lasting success
  • Live Engagement Strategies: Build momentum with impactful live events, such as webinars, exclusive Q&A sessions, and student meetups.

  • Feedback-Driven Optimization: Use real-time insights from early adopters to refine and enhance your course offering.

  • Affiliate Growth Programs: Leverage affiliates and influencers to reach new audiences and build credibility.

  • Scaling Your Success: Implement ongoing marketing campaigns, audience engagement strategies, and system optimizations to grow revenue sustainably.

Step 6
Scaling for Legacy and Sustained Growth
We don’t stop at success—we help you scale, innovate, and build a business that thrives for the long haul.
  • Advanced Optimization Strategies: Use data-driven insights to refine every aspect of your course, marketing, and sales systems for peak performance.

  • Scaling Beyond Borders: Expand your reach by tapping into new markets, audiences, and opportunities to grow your influence and revenue.

  • Building an Ecosystem: Develop additional offerings—like high-ticket coaching, memberships, or DFY solutions—to create a scalable, multi-product business.

  • Continued Strategic Partnership: We remain by your side, offering ongoing guidance, updates, and insights to ensure your business evolves with the market.

What our partners are saying

Here's how our partners feel about joining forces with us

Working with the team at CourseEngine was a great experience. I was quite impressed with the level of detail of their processes and systems, and also the amount of care and attention they provide. I've already referred them to my network and will continue doing so, great work guys!

Arnel Bukva
Founder of Loudface

Great people to work with, nothing but amazing things to say. Christian and Victor came to us as recommendations and we will be recommending them to everyone else as well. Amazing people even better business partners.

Michael Wren
Founder of Wren Enterprise

Numbers That Solve Problems

Our results speak for themselves, tackling the challenges that hold your business back—from inconsistent lead flow to scaling your success.

Apply to work with us
128%
Increase in Lead Flow
5x
Higher Engagement Rates
32%
ROI from Sales Funnels
3x
Revenue Growth per Client
80%
Decrease in Lead Acquisition Costs
90%
Reduction in Launch Stress

We’re Your Partner in Turning Expertise into Scalable Success

You focus on creating, we handle the rest. From vision to launch, we’re your operational partner, building a profitable info-product business while you stay in your zone of genius.

Partner With Us to Build a Profitable Info-Product Business

We eliminate financial risk and handle the operations, so you can focus on sharing your expertise. With our proven framework and dedicated team, you’ll confidently go from idea to profit.

Why Choose Us? Results-Driven Partnership

Our success is tied to yours. We’re fully committed to building and scaling your business, ensuring that every step delivers measurable outcomes.

Expert Guidance Tailored to You

From course design to scaling, our dedicated team provides personalized support to bring your vision to life.

Proven Success Stories

Our clients have achieved measurable growth, from launching profitable courses to building scalable businesses that thrive long-term.

Skip the Pitfalls of Generic Solutions—Work with a Partner Who Invests in You

Guru's
Many guru's are scammers, looking to sell unrealistic claims and promises on how you can launch a successful course.
Unreliable
Unengaged
Overpromising
Group Programs & Incubators
Many group programs focus on volume, providing cookie-cutter solutions without the personalized support needed to succeed.
Impersonal guidance
High Costs
Limited scalability
Agencies
While agencies can be great, they are most often expensive, slow, don't offer much care, and have too many clients to deal with.
Slow
Un-focused
Expensive
Course Engine
We're a small and specialised team with a sole aim to partner with a select few creators to build, launch and grow a true business based on their knowledge.
Deeply engaged
Specialized
Reliable

How we operate

Here's how we make things happen
True Partnership

We partner with a select few creators to build a shared vision for growth. With our full team invested in your success, you’ll always have dedicated, hands-on support.

Expert Team, Tailored Support

Our small, specialized team is deeply skilled in ads, social media, copywriting, and community building—ensuring every step is optimized for growth.

Proven Experience in Course Success

Our focus on launching and scaling info-products has shown us exactly what works—and what doesn’t. We bring this insight directly to your business.

Systematized Playbooks for Fast Results

Our proprietary playbooks streamline everything from setup to scaling, saving you time and ensuring a smooth, profitable launch.

Specialized Expertise That Matters

We focus exclusively on turning knowledge into scalable businesses—bringing unmatched depth and precision to every project.

Our Team

Our specialists combine deep expertise and passion to transform your knowledge into a thriving business.

Christian Mailind
Co-founder

Specialist in systems, automations, and operations, ensuring every partnership runs seamlessly and efficiently.

Victor Prager
Co-founder

Expert in digital marketing strategies and audience engagement, ensuring your business reaches and resonates with the right people.

Nicolai Balzano
Creative Specialist

Nicolai brings a creative edge to content production, helping turn complex ideas into captivating visuals and narratives.

Mathias Keimling
Content specialist

Leads content strategy and production, ensuring every piece aligns with your brand and engages your audience effectively.

We’re hiring!

Our team is achieving incredible results for our customers, and we want more A-players to help them. Explore exciting career opportunities with us.

Your questions, answered

Have any other questions?
Find out more
I already have a course, can you help me?

Do I need to have an audience?

How are you able to allocate so many ressources on each project?

Our profit-sharing model, combined with the strength of our expert team, enables us to invest heavily in each project from day one. We cover the upfront costs of setup, content, marketing initiatives, and growth resources because we are fully committed to achieving long-term, sustainable success alongside our partners. This is a result of our commitment to quality over quantity — we work with a select few partners, ensuring each collaboration receives the focus, dedication, and resources it deserves.

What do you expect from me as a partner?

As a partner, we expect your active engagement and dedication to the success of our collaboration. This means ensuring student success by delivering your expertise, being present for your students, and actively participating in the community. Your role involves treating the project as a serious business, not a side venture, and fully committing to its growth. We also expect your involvement in marketing and content strategies. This includes collaborating with us on campaigns, contributing to content creation, and being available to record or participate in promotional initiatives. Additionally, we’ll work together to build your personal brand in alignment with our strategy, enhancing your authority and reach in your niche. Ultimately, we look for a partner who is ready to execute, collaborate, and focus on creating lasting impact. Your dedication to these shared goals is essential for achieving long-term success.

Do I need to cover the expenses in relation to the project?

we’ve streamlined the process to minimize all costs. By leveraging our in-house team of specialists and a trusted network of external partners, we eliminate the need for expensive freelancers like web developers, video editors, copywriters, media buyers, and more. We take care of it all, so you can focus on what you do best. Operational expenses like software, ad spend, sales closers and appointment setters are seamlessly integrated into our revenue-sharing model where a portion of the revenue is strategically reinvested to cover these essentials and drive sustained growth.

Is there a contract in place?

Yes, we work with a formal contract that clearly defines roles, profit-sharing, and mutual expectations to ensure a successful partnership.

How are you different from other agencies?

When you partner with us, you gain access to our entire team of specialists, ensuring that no aspect of your business is overlooked. Unlike agencies juggling countless clients, we are highly selective, focusing on a few key partnerships. This allows us to dedicate significant time, resources, and attention to each collaboration. We see our clients as long-term partners, working closely with you to not only scale your business but to craft a sustainable future together. With us, it’s not about quick wins; it’s about building something extraordinary —together.